Consumer Survey results

Posted on Thursday, 14 October, 2010

See us at the Takapuna Market every Sunday

Below are the results of our consumer based survey for our Knossos Extra Virgin and The Knossos Bio,  during the Auckland Food Show recently:

1. HOW WOULD YOU RATE THE QUALITY/TASTE OF THIS PRODUCT?

Knossos Bio Extra Virgin Olive Oil (250ml):

89.5% believe the quality/taste of this product to be very good to excellent.

Knossos Extra Virgin Olive Oil (500ml):

93.8% believe the quality/taste of this product to be very good to excellent.

2. IS THE PACKAGING APPEALING TO YOU?

Knossos Bio Extra Virgin Olive Oil (250ml):

87% believe the packaging appeal to be very good to excellent.

Knossos Extra Virgin Olive Oil (500ml):

86% believe the packaging appeal to be very good to excellent.

3. WOULD YOU LIKE THESE PRODUCTS AVAILABLE AT YOUR SUPERMARKET?

Knossos Bio Extra Virgin Olive Oil

90% of people surveyed answered yes.

Knossos Extra Virgin Olive Oil

95% of people surveyed answered yes.

4. IF YOU ANSWERED YES, WHAT PRICE WOULD YOU BE WILLING TO PAY?

Knossos Bio EV Olive Oil (250ml)

60% of people agreed that $11.99 would be a reasonable price to pay for this product. The balance of people surveyed believes the price could be higher.

Knossos EV Olive Oil (500ml)

58% of people agreed that $12.99 would be a reasonable price to pay for this product. The balance of people surveyed believes the price could be higher.

5. WOULD YOU CHOOSE EITHER OF THE ABOVE KNOSSOS EV OILS OVER ANOTHER BRAND AND IF SO, WHY?

Yes

comments as follows:

Very good value and best taste;

Great for cooking and eating as is;

Taste, price, quality of product – hard to get an oil of this quality and heritage;

Authentic, tried it and is wonderful, natural to cook with;

Yes, because it tasted better than anything we have tried;

Yes, because of its good quality and parity;

They are so versatile;

Great taste / Taste is very good / Tastes better than any other / Nice & Tasty & Smooth / Yes, Delicious;

Fresher, lighter;

Can use for cooking, also good on salad, rice, etc;

Very smooth flavour;

Light subtle taste and quality presentation.

THANKS TO ALL WHO PARTICIPATED IN THIS SURVEY, YOUR RESPONSE HAS BEEN BEYOND OUR EXPECTATIONS.

JUST AMAZING!!!

 
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